A framework

Building & Selling
a Business

Plant · tend · bear · release

Two parts

Sales &
Delivery

The strands of business DNA.

  • One strand promises
  • One strand keeps the promise
  • Neither survives alone
SALES DELIVERY

Where it starts

I have an idea…

Every business begins as a spark on a rock wall.
What happens next is the whole craft.

The engine

Create Value.
Deliver Outcomes.

How will you measure results?

  • Value is what you pour
  • Outcome is what they carry away
  • The notch on the wall is the proof

Where the framework comes from

Generative

Gleaned from spiritual practice — and it played out in business.

  • Right livelihood
  • Practice first, strategy second
  • The wall was already there

Right livelihood

Generative Living

YOU ME ANYONE WHO TOUCHES IT

Good for you. Good for me.
Good for anyone who touches it.

The daily question

Potent enough
to generate
beyond myself?

  • Myself
  • Those around me
  • My future self
  • My loved ones

The climb

The stages a
business grows
through

Six switchbacks up the same wall. You cannot skip one by wanting to.

Conception Incubation Inception Development Timing Maturation

Timing

Surfing

You do not make the wave.
You make yourself ready to be on it.

Maturation · what not to do

Dance slowly

“I’ve got to work on this all the time.”
— Nope.

  • Energy conservation systems
  • Directional flow
  • Awareness systems, in subtle ways
  • Enjoy

The tone you carry

Tonal

Freedom Etiquette Systems Design Agility

Freedom · Etiquette · Systems Design · Agility